Margin is measured on the selling price; markup is measured on the cost. That is why a 40% margin is a 66.67% markup, not 40%. Enter a cost (optional) to see the selling price. Use amounts excluding VAT.
| Profit margin (on the price) | 40% |
| Markup (on the cost) | 66.67% |
Educational estimate, not financial advice. It converts between a product’s margin and markup; it does not include the business’s overheads (rent, salaries, taxes) or VAT.